Business paper due in 24 hours
Midterm Section ______A02______________

Fall 2020

Student Number: 7824520

Marks (out of 100): 24
Feedback:
Executive Summary:

– Table of contents not necessary. It is also not formatted well, leading to poor presentation.

– Use the executive summary to cover the strategy that you would select and why. Give some details of it, such as cost and expected NPV.

External Analysis:

– Satisfactory industry definition.

– Focus should be at the entire industry, not specific to one firm.

– Be more explicit with discussing the opportunities or threats that arise in the external environment.

– Ensure you provide and discuss 2 KSF’s for each opp/threat. Ensure there is a justification as to why you believe they are necessary capabilities/resources that a firm should possess. Your third point has none.

Internal Analysis:

– Satisfactory business definition.

– The discussion should center around discussing a strength or weakness using the VRIO model. There does not appear to be any reference to the model.

Financial Assessment:

– Talk about more than just the firms sales by division. What are some of the ratios for the firm? Expand on the future financial capacity of the firm.

Current Strategies:

– Satisfactory overview of firms current strategies. You do not really touch on their competitive set. Are they broad low cost, focused low cost, broad or focused differentiators?

Key Issues:

– Satisfactory discussion of key issues.

Implementable Strategic Alternatives:

– It is difficult to see what your strategic alternatives are for the firm. It appears to be spending $1M or $2M a year on something.

Criteria and Evaluation:

– You should take a moment to outline the criterion and provide justification to them.

– Discussion comes across as jumbled given the lack of specific evaluation criteria.

– No mention of NPV?

Recommendation:

– Satisfactory discussion. Expand on components of implementation.

Limitations:

– Satisfactory discussion of some limitations. Expand to include more concerns both potentially with the alternative but also things it may not have solved in the case.

Assumptions and Justifications:

– Section appears to be missing.

Exhibits:

– Which points are opps or threats in exhibit 1?

– Financial ratios, assumptions, NPV’s, implementation schedule appear to be missing.

– There should be one exhibit for each of your two proposed strategic alternatives.