International business
INTERNATIONAL MANAGEMENT

Major Project Report Marking Guide

Tutor: ________________ Tutorial Day: __________ Time: _____________

Company Name: ___________________________________________________

Group Members No 1___________________ No 2 _______________________

Names: No 3____________________ No 4 ______________________

Weighting

Mark/Comments

1.

Executive Summary

5%

2.

Industry Business Description

5%

3.

3.1

3.2

3.3

3.4

Company Description including:

Type of business – wholesale/retail/manuf.

Legal structure – sole/partnership, etc.

History/mission/goals/objectives

Company principals/ownership structure

10%

4.

4.1

4.2

4.3

Product/Service Factors including:

Product/Service analysis

Customer profile/demand analysis

Competitive situation

15%

5.

5.1

5.2

5.3

5.4

Environmental Factors including:

Host country business climate

SWOT analysis

Government constraints/incentives

Laws/regulations/administrative practices

15%

6.

6.1

6.2

6.3

6.4

6.5

6.6

Business Strategies including:

Product/service positioning

Pricing strategy

Distribution and logistics

Promotion and advertising

Estimated sales/sales mix

Production/service strategies

20%

7.

7.1

7.2

7.3

Financial Planning

Cost analysis/funding/cash flow

Projected Profit and Loss statement

Other financial statements/data

10%

8.

8.1

8.2

8.3

Management Considerations

Personnel/sales force factors

Business advisers

Contingency plans

5%

9.

Conclusions/Recommendations

5%

10.

10.1

10.2

10.3

10.4

Overall Presentation Quality

Project standard/table of contents

Expression/writing mechanics/proof reading

Illustrations/exhibits/appendices

Referencing/research effort

10%

Overall Comment

100%

Overall Mark %